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7 Super Bowl Sunday Networking Tips
Today is Super Bowl 50. It's the perfect day to relax with friends and make some new ones. Super Bowl Sunday isn't necessarily a day you'd consider ideal for growing your professional network, but it...
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You are Tweeting to a Human
Back in August 2009, I was on my way to Chris Pirillo's Gnomedex Conference in Seattle. There was a handful of conferences I got excited about and Chris' was one of them. Still sleepy, I picked up a...
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How to Spread Kindness
How to Spread Kindness February 17th was Random Acts of Kindness Day. Did you celebrate? Did you miss it? That's okay. I didn't realize it was until I stepped through the door at Crema for a coffee. I...
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From Podcast to Page: Why Repeating What You Learn is Essential
There is a problem with how we listen to podcasts. If you are like me, you listen to podcasts. The percentage of Americans 12+ who say they have listened to a podcast in the last month is now 21%, up...
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10 Expert Tips for Business Blogging Success
Using a blog can drive a considerable amount of traffic to your site, which can result in more revenue and a stronger bond with your customers and staff. A study by Hubspot found eighty-one percent of...
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Increase Online Sales With Personalization
Are you using personalization in your digital marketing effort? Savvy marketers are using personalization to improve experiences for their online visitors. This results in higher conversions, such as...
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6 Simple Steps to LinkedIn Promotion
I developed a content strategy for a client recently who was confused about how LinkedIn should be used. Many people create LinkedIn profiles and think of them only as online resumes. In addition to...
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How to Newsjack a Story
Want to get free publicity for your company? Would you like to earn organic traffic to your site? An opportunity is waiting. It will take time. You will fail in some attempts, and succeed in others....
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Understanding Uber Price Surging
Enjoy your first Uber ride on me. I earn a free ride if you use this Uber coupon. Does your company have a behavioral economist? Uber does, and what I learned about dynamic pricing is fascinating....
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WARNING: Facebook Phishing Scam Ahead
If you administer a Facebook page, I highly recommend you be leery of warnings allegedly sent from Facebook. I received this one today, it's the first one I have seen. Like most phishing scams, it...
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Mine Old Messages For New Opportunities
Photo from wikimedia.org. Nurturing your network isn’t always easy because of limited time. Finding new business can also be challenging for the same reason. Believe it or not, you can achieve both by...
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Smart Marketers Listen To These 7 Podcasts
I am a big fan of podcasting, which explains why I have written about the medium so much over the years. I have hosted and produced multiple podcasts, and I have even co-hosted a workshop to teach...
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Facebook: Secrets To Unlocking Its Search Potential
When it comes to searching the web, most of us start with Google. Savvy networking professionals know to broaden their search to LinkedIn, where they can discover whom they should connect with at any...
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A Successful Kickstarter Campaign Starts With Your Tribe
I love improv comedy. I've written here several times about my own experiences performing improv over the years. In fact, my presentation at Hubspot's Inbound Conference was all about how you can...
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5 Must Know Marketing Copy Writing Tips
How often do you stop and consider the content you are producing for your business? Whether you are writing a blog post, newsletter, proposal, advertising or marketing copy, you can often get so busy...
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Psst, Blog Strategy Ahead...
Psst, want to hear a secret? I have come up with a blogging strategy for businesses who wish to connect with their local communities. This is a simple way you can use your blog to network with fellow...
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What You Need To Know About LinkedIn Recommendations
I recently received a LinkedIn message from a friend, who wanted to know how I have received 70 recommendations on LinkedIn. Recommendations are an essential part of your profile because would-be...
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5 Must-Know Blog Post Ideas For Your Business
When it comes to building our businesses online a blog is an essential tool. Your company blog earns organic (unpaid) traffic from search engines. You can use it to network with your customers,...
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Are You Missing The Second Most Important Step In Networking?
What is the second most important step in networking? In my book, New Business Networking, I remind my readers how showing up is the most important part of professional networking. When you don't take...
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Tis the Season to Connect!
The holiday season is the best time to get out to local networking events to meet new people and see old friends. Get started by reviewing your inbox (and spam folders) for invites you might have...
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